On December 1, 2025, our team at the Ukrainian Hospitality School (HORECA School, Lviv) had the great pleasure of visiting Ternopil Ivan Puluj National Technical University (TNTU). Together with the Department of Innovation Management and Service Sphere, we held an open lecture and workshop titled "Trends in the Development of the Hospitality Industry" for teachers and students majoring in Hotel and Restaurant Business and Catering (Groups 41 and 51).
It is always inspiring to meet the next generation of professionals and share the real-world practices that drive today's HoReCa market.
🎤 Insights from Our Experts
We believe that the most effective learning comes from real-world cases. During the event, our team shared their practical experience and discussed the latest global and Ukrainian trends in the hospitality sector:
• Mykhailo Sheveliuk, Head of HORECA School, service expert, and PhD in Cultural Studies, presented on “Service, Sales, and Communication in a Coffee Shop.” He revealed the key secrets to building successful and lasting interactions with guests.
• Yulia Feshchyn, Development Manager at HORECA School, delivered a presentation on the “Transformation of the Ukrainian Hospitality Industry.” She highlighted new service formats and digital solutions that are actively changing the market and impacting the quality of management and service.
• Olha Boiko, our Trainer-Barista, introduced the audience to “Alternative Coffee Brewing Methods and Turkish Coffee Culture.”
☕ Hands-On Practice and Networking
This event was designed to go beyond traditional theory. It was an interactive workshop where participants engaged in lively discussions about how innovations are shaping the future of hospitality. Students asked highly relevant questions and received professional career advice directly from our expert practitioners.
The absolute highlight of the meeting was the practical session. Under the expert guidance of Olha Boiko, participants had the unique opportunity to master the traditional art of brewing Turkish coffee using a cezve (turka).
We are thrilled to have had this opportunity to help future specialists deepen their professional knowledge and see how modern trends shape the hotel and restaurant business.
✨ A huge thank you to the organizers at TNTU, the teachers, and, of course, the students for your active participation, engaging discussions, and genuine drive to elevate the Ukrainian hospitality sector!
