Mykhailo Sheveliuk at the III International Forum:
"The Hospitality Industry: Current State, Development Trends and Future Prospects in the Context of European Integration and Wartime Challenges"
On April 23–24, 2025, the III International Scientific and Practical Forum"The Hospitality Industry: Current State, Development Trends and Future Prospects in the Context of European Integration and Wartime Challenges"took place at Lviv Polytechnic National University, hosted by the Department of Tourism.
As part of this event, Mykhailo Sheveliuk, Head of the Ukrainian School of Hospitality, service expert and master of industrial training, delivered a keynote speech titled: "How to Create a Service That Is Memorable from the First Glance"
In his speech, he addressed:– the key expectations of guests in 2025;– emotional service as a strategic advantage;– real-life hospitality cases during wartime from the “Swiss Hotel” and “Valentino” restaurant in Lviv.
Forum Seminars:
Seminar 1: Trends in the Development of the Tourism Industry During Wartime Seminar 2: Hotel Business During War: Realities, Challenges, and Forecasts Seminar 3: Global and Ukrainian Restaurant & Gastronomic Trends
Forum Highlights:
Format: hybrid (in-person + online via ZOOM) Certificates: 15 hours / 0.5 ECTS credits Working languages: Ukrainian and English All abstracts to be published in the official forum proceedings
Scientific Committee (selected members):
- Oleksandr Moroz – DSc, Professor, Head of Tourism Department, Lviv Polytechnic (Chairman)
- Andrii Terebukh – DSc in Economics, Professor, Head of Department of Tourism, Lviv Polytechnic (Deputy Chair)
- Paolo Brescia – President, U.C.M. Association, Italy
- Igor Dutsiak, Zhanna Buchko,
- Oleksandra Liashchenko,
- Andrii Kuzyshyn,
- Liudmyla Matviichuk,
- Inna Poplavska,
- Serhii Korotun,
- Ivona Yazhevich (Poland),
- Jerzy Stadnicki (Poland),Gesho Simeonov Lyubenov
- (Bulgaria),
- Mariia Paska,
- Tetiana Bozhuk,
- Iryna Mahaletska and other distinguished scholars and industry professionals.
Organizing Committee:
- Andrii Terebukh – DSc in Economics, Professor, Lviv Polytechnic (Head of the Organizing Committee)
- Mariia Lushchyk,
- Yaroslava Moskviak,
- Nataliia Pankiv,
- Anna Yarosko,
- Oleksandra Vovk
This forum served as a powerful platform for exchanging ideas, experiences, and innovative solutions for adapting and developing the hospitality industry under war conditions and in the context of European integration.The Ukrainian School of Hospitality expresses gratitude to the organizers for the high level of discussion and the opportunity to contribute to shaping the future of service in Ukraine.
Read more at: horecaschool.com.ua
