For the third time, Kyiv will host the All-Ukrainian event HoReCa HUB — a space for professional dialogue between restaurant and hotel owners and managers, FMCG manufacturers, and distributors, where current trends and new products are discussed, and real partnerships are formed.
📅 Date: March 26, 2026
📍 Location: Kyiv, ACCO International Exhibition Center.
Organizer: TradeMasterGroup (A reliable B2B event partner for 17 years)
Information Partner: Ukrainian Horeca School https://horecaschool.com.ua/
Why should you attend HoReCa Hub 2026? HoReCa Hub 2026 will bring together over 120 participants, becoming an epicenter for exchanging experiences and establishing cooperation. The event will gather business owners, CEOs, general managers, managing directors, marketing directors, as well as supply chain specialists, analysts, and representatives of other key roles in the HoReCa sector.
On this day, the ACCO International exhibition center will also host the large-scale All-Ukrainian exhibition Food&NonFoodMaster-2026, gathering more than 150 manufacturers to expand partnerships and cooperation. Among them, restaurateurs, retailers, and distributors will be able to find reliable partners!
The audience will include representatives of restaurants, cafes, coffee shops, hotels, product and equipment suppliers, service providers, as well as consulting, marketing, and IT agencies. This guarantees a high level of interest in business development and productive knowledge sharing, fostering the establishment of valuable partnerships.
Feel the atmosphere of past events here:
IN THE 2026 PROGRAM:
✅ The HoReCa market in numbers: what and how has changed, what is currently a priority.
✅ Changes in the guest portrait in HoReCa. How to win customer loyalty in 2026.
✅ How HoReCa chooses suppliers in 2026.
✅ Entering new markets and scaling.
✅ The menu as a business model.
✅ Write-offs, surpluses, chaos in procurement: digital solutions.
✅ Synergy of partners in HoReCa.
✅ The 2026 staff shortage: how to build a team.
✅ Standards as a competitive advantage: kitchen and hall without "bottlenecks".
TOP speakers of the HoReCa Hub 2026 conference will cover the following topics:
1. Savva Libkin, Famous Ukrainian restaurateur, TV presenter and author, founder of the popular chains "Kompot", "Dacha", and "Steakhouse".
Topic: The restaurant as a cultural phenomenon.
2. Yaroslav Kulikovsky, Senior Analyst at Pro-Consulting.
Topic: The Ukrainian HoReCa market: Key indicators, problems, and development trends.
3. Andriy Ionin, Chef of the hotel and restaurant complex "Dynasty", member of the Association of Chefs of Ukraine.
Topic: Local products. How to turn cooperation with craft producers into a restaurant's competitive advantage? Which categories of producers and cooperation approaches will be in demand in 2026?
4. Mykhailo Sheveliuk, Manager at the Ukrainian Horeca School, PhD in Cultural Studies, lecturer at the Hotel and Restaurant Business Department at Lviv State University of Physical Culture, manager of the "Valentino" restaurant at the "Swiss" hotel.
Topic: Changes in the guest portrait in HoReCa. How to win customer loyalty in 2026.
5. Alina Pukhalska, Star sommelier with experience managing Ukraine's largest wine list, featuring over 2000 items.
Topic: How to create a holistic wine ecosystem in a restaurant and the trends of the wine world in 2026.
6. Oleksii Povtoreiko, Owner and Brand Chef of the "NAZHYVO" restaurant, Vice-President of the Association of Chefs of Ukraine, Brand Chef of M.M. Poplavsky's "Kyivska Rebernia".
Topic: Partner synergy in HoReCa: case studies of building long-term partnerships with suppliers.
7. Anna Samarska, ex-Marketing Director at Pizza Day, CJM agent, leading expert in strategic marketing and communications with 20 years of experience.
Topic: Competition in mono-product markets. How to stand out among competitors with the same product?
8. Maryna Dobychina, Head of the Strategic Assortment Development Department, METRO Cash & Carry Ukraine.
Topic: How the transformation of HoReCa and changing demand affect assortment strategy and cooperation with suppliers.
9. Viktor Bieliakh, Brand Chef of the Salad restaurant chain, Head of the NGO "Zhytomyr Regional Association of Culinary Specialists of Ukraine", Member of the Association of Culinary Specialists of Ukraine, Member of the National Culinary Team 2020 and 2028.
Topic: How to organize work in a restaurant chain. A Brand Chef's perspective.
10. Artem Ushchapovskyi, Culinary expert, senior lecturer at the Department of Technology of Restaurant and Ayurvedic Products, National University of Food Technologies (NUFT), Kyiv.
Topic: Food pairing as a tool for building a profitable menu: the impact of suppliers' products on a restaurant's turnover and margin.
11. Maryna Tkachenko, Marketing Director of "Ovostar Union" Group.
Topic: HoReCa 2026: How a manufacturer can remain a strategic partner, not just a supplier.
12. Mykhailo Boiko, Country Sales Manager at Bolt Food in Ukraine.
Topic: Delivery economics, the balance between delivery speed, product quality, and guest satisfaction.
Registration for the event is already open, only 30 spots left.
🗓 March 26, 9:00 AM - 6:00 PM
📍 Where: Kyiv, ACCO International Exhibition Center (40-B Beresteiskyi Ave.)
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